Become a Fundraising Data Expert

The Certified Data-Driven Fundraiser program is a 9 module course taught by industry-leading, nonprofit professionals. As an attendee, you will be introduced to every component of data-driven fundraising. You will acquire a unique set of skills to better understand your donors, make more targeted appeals, and track their fundraising success.

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Develop Your Professional Skill Set

Learn from industry-leading experts and prepare yourself for new possibilities. Whether you want to learn about identifying major donors, segmenting your contacts, or tracking the metrics that matter most, the CDDF program will open doors to new roles and opportunities.

Understand New Technologies & Trends

Fundraising is becoming increasingly data-driven. Stay up-to-date with the industry’s newest technologies and trends like donor predictions, machine learning, and donor surveys.

CFRE Certified

CDDF is an approved CFRE Continuing Education Program provider. With each module containing 2-3 hours of instruction, CFRE fundraisers can earn up to 18 credits towards their mandatory continuing education.

The Courses

1. Foundations of Data Literacy

The program’s first course will review how to interpret and manage the data types most relevant to fundraising professionals, perfect for fundraisers looking to brush up on the basics.

2. Foundations of Non-Profit Data Management

The Foundation of Data Management course will cover the mindset necessary to manage fundraising data effectively, as well as the tools and technology you’ll need for success.

3. Prospect Research and Development

In the program’s third course, attendees will learn how to turn a prospect into a loyal donor. This course will provide fundraisers with the methods for identifying higher quality major donor prospects and developing a more efficient prospect research strategy.

4. Major Gifts & Individual Donor Insights

Learn the best practices for soliciting major gifts and the dos and don’ts of managing a major gift program. Additionally, course attendees will walk away understanding the indicators to look for when planning their major gift appeals.

5. Donor Segmentation

Personalize your donor communications and raise more for your cause! This course will explore the techniques, tools, and best practices for efficiently segmenting your donor base and sending targeted appeals.

6. Increasing Donor Engagement with Surveys

Learn all things surveys. This course will teach you what questions to include, how to analyze results, and how to use your findings to strengthen your organization.

7. Fundraising Measurement & Evaluation

Become an expert in fundraising goal setting and measurement. You will learn the importance of KPIs, analyzing results, and pivoting your fundraising strategy based on your findings.

8. Reporting and Data Visualization

Study the importance of data visualization, reporting, and communicating fundraising success. This course will cover everything you need to know about relaying the impact of your work to diverse audiences.

9. Digital Marketing Analytics

The program’s final course provides a deep dive into email metrics, donation forms, social media, and website engagement. This course will teach fundraisers how to develop a comprehensive marketing measurement plan and maximize the value of their digital resources.

The Instructors

Tim Lockie

Tim founded Now It Matters in 2010 to provide social impact organizations with the insights, resources, and services necessary to transform their digital capacity. With experience in the nonprofit Salesforce community as an admin and developer, Tim is passionate about promoting the importance of data in fundraising.

Regina Alhassan

Regina has over 20 years of fundraising experience. She served as a research consultant for Ohio State University for 11 years and currently serves as the owner of Research Pro, a full-service prospect development partner.

Michael Buckley

Michael is a CFRE nonprofit fundraising consultant, coach, and speaker. He founded The Killoe Group in 2017 and currently serves as the managing partner working with nonprofits to inspire philanthropy through developing effective and efficient practices.

Meena Das

Meena founded Namastedata with the goal of helping nonprofits more meaningfully engage with their donors through surveys, analyses, and reports. She has a passion for volunteering and is passionate about helping nonprofits take control of their data to find more volunteers and increase donations.

Tasi Gottschlag

Tasi is the COO at Keela and KIT and has expertise in performance evaluation, strategic planning, and fundraising measurement. She built and sold her first SAAS tech startup in 2018 and has a passion for creating effective businesses.

Jason Shim

Jason has over ten years of experience in the nonprofit and academic sectors, specializing in digital marketing strategy and fundraising. He wants to educate more nonprofits on harnessing the power of technology to reach their goals.

Jack Showers

Jack is a Nonprofit Research Analyst at Fundraising KIT with the goal of helping fundraisers embrace data-driven strategies and raise more money for their cause.